Marketing is a necessary component of any legacy program for both creating general awareness of an organization’s legacy initiative and for securing legacy commitments. Similar to Israel’s drip irrigation system, legacy marketing has to take place drip by drip, so the concepts remains in the forefront of donor’s minds as they reach points in their life when making a legacy commitment comes naturally (making revisions to a will or a trust, making changes to a beneficiary form of a retirement plan or life insurance policy, purchasing a life insurance policy, selling a business or a home etc.)